Mass Observation Project, 1981-2009

The Mass Observation Project was a rebirth of the 1937 Mass Observation project. Launched by the University of Sussex in 1981, the collection consists of questionnaires sent out by the Mass Observation project and features the thousands of responses on topics related to politics, social issues, and popular events. 

Responses are available from 1981-1999, with the 2000s planned to be released in 2022.

Data creator

Mass Observation Project

University of Sussex

Adam Matthew Digital (Firm)

Mass Observation Project

Mass Observation Project

Date of collection
1981 to 2009
Mode of data collecton

Questionnaires were mailed out by the project to respondents (known as "observers") who mailed back their written or typed responses. 

Unit of observation

Qualitative data

Access status
Access conditions and restrictions

Restricted to University of Toronto students, staff and faculty